The long awaited return of Racing For Kids to the Hill was all the more thrilling and enjoyable this year because of all the obstacles that needed to be overcome to bring it back for its 15th year! Uncertainty over the pandemic, a fire in our building the week before – we had a lot […]
INDIANAPOLIS – February 14, 2019 – Racing For Kids®, the popular children’s charity, today announced a partnership with Cooper Consulting Events (CCE), an Indianapolis, IN based company.
The partnership will support and promote Racing For Kids® year long program of taking IndyCar drivers to the bedsides of hospitalized youngsters and entertaining outpatients at selected IndyCar Races. This year the charity will celebrate its 30th year of interaction with sick children and auto racers.
As a new partner, CCE will be responsible for booking professional racing drivers for hospital visits during the 2019 NTT IndyCar Series season and assisting with driver procurement for other Racing For Kids events.
“Laura Cooper (CCE owner), has an excellent reputation in the racing community for effective marketing and superb event planning and execution,” said Pat Wright, Racing For Kids Executive Director and CEO. “We are very pleased to be partnering with her and her team as we celebrate three decades of helping sick children through the exciting world of IndyCar Racing.”
“I have worked in the motorsports industry for over twenty years and it’s been great to see Racing For Kids grow into what it is today. CCE is proud to become a partner with Racing For Kids and help celebrate their 30 year anniversary,” said Laura Cooper, Cooper Consulting Events Owner.
Founded in Detroit in 1989, Racing For Kids is the longest continuous children’s charity in racing, using the popularity of motorsports to focus public attention and funding on the healthcare needs of children.
The hospital visits are at the core of the charity’s program. Before each race weekend IndyCar drivers spend time with hospitalized youngsters, brightening their days, taking their minds off of protracted and painful treatments and procedures, giving them hope and encouragement. These visits are a very important part of each child’s recovery therapy according to the nurses and doctors who care for them.
In the past 30 years, the program’s racers have visited 35,000 hospitalized children in 700 hospital visits in the United States, Canada, Australia, Brazil, Japan and Mexico. IndyCar drivers have embraced Racing For Kids with 28 of the 33 drivers who started the 2018 Indy 500 being on the Racing For Kids Team.
Racing For Kids also has raised $7 Million for the hospitals it visits and other deserving child health organizations.
In 2005, Laura Cooper took her experience in events, sports management and marketing to open up Cooper Consulting Events. CCE manages a wide variety of events, special projects, and staffing for a wide variety of companies, brands, charities and industries. Combining years of expertise and an expanding network of event specialists, CCE is a one-stop shop for clients.
For more information contact:
Racing For Kids’ Kathleen Conway: firstname.lastname@example.org: C – 313-283-9521
O – 313-882-3403
CCE’s Alexis Hurley: email@example.com: C – 708-417-0294