APEX LEGENDS SPONSORS 2016 CHILDREN’S BOOK HOLIDAY GIFT PROGRAM TO BENEFIT RACING FOR KIDS®

Apex Legends, publisher of The Longest Day – A Childhood Race Adventure and Josef, the Indy Car Driver, is offering an exclusive holiday gift program for Racing For Kids sponsors, partners, donors and IndyCar friends. Purchase Apex Legends children’s books for the young racing fans on your list and Racing For Kids will receive 50% of the proceeds of each sale. Additionally, all books purchased through this program will receive a 10% discount off the cover prices.

These books are great gift ideas for employees, customers or to give to schools or children’s hospitals. Both books are high-speed stories that inspire and educate children about racing.

Josef, the Indy Car Driver mixes INDYCAR racing education with entertaining on-track action at the famous Road America(WI) track in a storyline that encourages kids to dream big. Verizon INDYCAR series star Josef Newgarden teamed with Apex Legends to create this unique racing-themed children’s picture book unlike any other.

josef

The Longest Day – A Childhood Race Adventure is the story of a boy’s first trip to a race with his father and the bonding experience they have cheering for their favorite team at the renowned 24 Hours of La Mans. The actual events and cars from the 1956 race underpin the story and help teach young readers about the sport.

longest-day

Both books are also available in a coloring book edition.

The books can be purchased at wwcworkman@apexlegends.com or w.apexlegends.com.

 About Racing For Kids

Racing For Kids is a Detroit-based national charity and Verizon INDYCAR Series partner that uses the popularity of motorsports to focus public awareness and funding on the health care needs of children.   Founded in 1989, Racing For Kids celebrated its 25th anniversary in 2014 and has visited more than 29,000 children in more than 575 children’s hospitals in the United States, Brazil, Canada, Mexico, Japan and Australia. It has raised nearly $6.5 million for the hospitals visited and other children’s health institutions.

Major sponsors of Racing For Kids include the Humana Foundation, TranSystems, Bridgestone Americas Trust Fund, Meridian Health Plan of Michigan, Douglas E. Fregin and Benson Ford, Jr. Toyota Motorsports and The Grand Prix Foundation of Long Beach have made Racing For Kids a major charity of The Toyota Grand Prix of Long Beach. Racing For Kids is also the Official Charity Partner of the Red Bull Global Rallycross Series and the Historic Sportscar Racing Series.

 

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